We Scale Revenue for:
Franchised & Corporate-Owned Restaurant Brands
Grow brand recognition & loyalty, boost local sales & store traffic, and acquire new franchisees, all without adding marketing headcount.
Trusted by marketing leaders of high growth brands
Problems We Solve for National & Regional Restaurant Chains
See how we transform your restaurant marketing into predictable growth engines.
We build your brand
Low social follower counts & minimal engagement
Underwhelming digital brand presence
Slow-growing loyalty program & underused apps
Rapidly growing social presence that attracts diners and franchisee prospects
Established digital authority and trusted brand recognition in your market
High-performing loyalty programs and measurable gains in first-party ordering
We drive sales
Restaurants struggling to be found online
Stagnant or declining online sales
Difficulty attracting or retaining customers
Most restaurants rank top 3 in local searches and are relevant to AI tools
Significant online ordering increase
Steady growth in foot traffic from new and returning patrons
We acquire franchisees
Little to no digital system to generate franchisee leads
Unclear value proposition for prospective franchisees
Low volume of franchisee applications
Predictable daily lead generation with lower cost-per-lead
Attracting top-tier franchisees with compelling and easily understood value proposition
Franchisee leads converting to applications at record rates
Who We Serve Best
Quick Service Restaurants
With 100–500
locations
Fast Casual or Casual Dining
Concepts with 20+
locations
Lean In-House Marketing Team
Looking to scale without adding headcount
Growth-Focused
Achieving annual revenue growth of 10% or more
Quick Service Restaurants
With 100–500
locations
Fast Casual or Casual Dining
Concepts with 20+
locations
Lean In-House Marketing Team
Scale without
adding headcount
Growth-Focused
Achieving annual revenue growth of 10% or more
Scale Your
Restaurant
Marketing!
Let’s discuss how we can help you achieve predictable growth without adding marketing headcount.
Impact of Our Partnership:
Real Restaurant Results
We combine passionate marketers, industry-leading marketing platforms, and expert insights to drive revenue, optimize performance, and fuel franchise expansion.
Brand
Marketing
Local
Store
Marketing
Franchise
Development
Brand Marketing
Local Store Marketing
Franchise Development
Our Expertise in Every Aspect of Multi-Location Restaurant Marketing
Gain a full-service marketing partner built to scale your restaurant brand location by location.
Digital Advertising & Media Buying
Data-driven ad campaigns designed to drive traffic to all locations.
Creative Branding & Design
Cohesive brand strategies to maintain consistency
across locations.
Social Media & Reputation Management
Increase loyalty and
online community engagement.
Photography & Videography
Capture high-quality, engaging content to
showcase your brand.
SEO & Generative Engine Optimization
Increase visibility & search traffic of local customers
Email Marketing & Automation
Optimize your search presence to get found by more local customers.
Web Development & Revenue Operations
Build a high converting website that drives online ordering and franchise lead generation.
CRM
Implementation
Maximize efficiency in franchise lead generation and catering management.
Digital Advertising & Media Buying
Data-driven ad campaigns designed to drive traffic to all locations.
Creative Branding & Design
Cohesive brand strategies to maintain consistency
across locations.
Social Media & Reputation Management
Increase loyalty and online community engagament.
Photography & Video Production
Capture high-quality, engaging content to
showcase your brand.
SEO & Generative Engine Optimization
Increase visibility & search traffic of local customers.
Email Marketing & Automation
Optimize your search presence to get found by more local customers.
Web Development & Revenue Operations
Build a high converting website that drives online ordering and franchise lead generation.
CRM
Implementation
Maximize efficiency in franchise lead generation and catering management
Ready to
Transform
Your Marketing
Results?
Join successful multi-location restaurant brands who’ve scaled their revenue without additional marketing headcount.
WE LOVE OUR CLIENTS
It’s great to learn that the feeling is mutual.
“The Hook + Ladder team and our account team have really reached a level of understanding of our business that makes it easy to have almost any conversation, like it would be with another member of our in-house team.”
Taili Coates
Vice President of Marketing, MR MIKES Canadian casual dining restaurant brand with 50+ locations across the country.
“I would recommend Hook + Ladder to any team looking to expand without the need for immediate training. The benefit of having Hook + Ladder on your team is that it doesn’t feel like an agency—they truly function as an extension of your existing team.“
Jessica Chung
Senior Director of Marketing, Taco Time. Mexican Quick Service Restaurant Brand with 125+ Locations.
“Hook + Ladder’s solution stood out from the beginning. We quickly realized that they understand the franchise sales cycle, having worked with other franchisors. They partner with us in a way that feels fully integrated into our team, rather than just being an outsourced service. It truly feels like they are an extension of our team.“
Ammar Georges
VP Franchise Development. Franchisor & Operator of Over 90 Restaurant Brands.
“Hook + Ladder focused on being a true extension of our team, taking the time to genuinely understand our business and goals.
Their strategy and execution truly empower my team to be more strategic.“
Jesica Serrano
CMO, DIG Inc. New York-based Fast Casual Restaurant Brand with 30+ Locations.
“I trust them. I trust in their ability. I knew within a very short period of time that they are the company I needed to be working with. They were able to immediately understand our brand standards and convey that out on the digital platforms. Working with Hook + Ladder is easy.”
Mike MacDonald
Marketing Director, OPA! of Greece
Resources
Free resources to help you grow your restaurant brand and make informed marketing decisions.
2026 Restaurant Marketing Trends
13 data-driven trends multi-location restaurant marketers can’t afford to ignore and exactly how to turn them into revenue.
LOCAL STORE MARKETING PLAYBOOK
The Case for local store marketing in today’s digital landscape
Selecting a Marketing Partner
How to choose the right marketing partner for your restaurant brand
Frequently Asked Questions
What makes Hook + Ladder different from other marketing agencies?
We’re a growth partner specialized in serving scaling restaurant brands. Our team brings deep restaurant industry experience, a collaborative approach, and a flexible fractional model that integrates seamlessly with your in-house marketing team. We focus on measurable results, addressing internal skill gaps, and scalable solutions designed specifically for multi-location and franchise restaurants.
How do you work with existing in-house marketing teams?
We act as an extension of your marketing team, not a replacement. Depending on your internal competence and missing skillsets, we assemble a tailored team of fractional marketing experts to fill skill gaps, provide strategic guidance, and handle execution where you need extra hands. We collaborate closely with your internal team to ensure alignment, knowledge sharing, and a unified approach to your brand’s growth.
What is a fractional marketing team, and how does it benefit restaurant brands?
A fractional marketing team gives you access to a full roster of specialists—strategy, digital ads, SEO, content, design, and more—at a fraction of the cost of hiring in-house. You get the right expertise, only when you need it, allowing you to scale your marketing efforts efficiently and cost-effectively.
At Hook + Ladder, we specialize in working with multi-location restaurant brands—including QSRs, fast casual, and casual dining—typically operating 20 to 500+ locations with lean in-house marketing teams. Our embedded fractional model is designed to extend your internal capabilities without increasing headcount, helping you move faster, reduce overhead, and achieve measurable growth.
How do you approach marketing for multi-location or franchise restaurant brands?
We understand the unique challenges of multi-location and franchise brands: balancing national brand consistency with local relevance, winning local market share, and scaling campaigns efficiently. Our approach combines proven strategies, data-driven insights, and flexible execution to drive both system-wide growth and local revenue growth.
What solutions do you offer specifically for restaurant clients?
We offer a full suite of marketing solutions tailored to restaurant brands, including digital advertising, local store marketing, SEO, social media and content, email marketing, loyalty program optimization, website rebuild & conversion rate optimization, analytics, and franchise lead generation.
Can you help us with both national brand campaigns and local store marketing?
Absolutely. We have extensive experience running national campaigns to build brand awareness, as well as hyper-local marketing to drive traffic and sales at individual locations. We tailor our strategies to your goals, whether you need to boost system-wide performance or support specific stores.
What does onboarding look like, and how quickly can we get started?
Onboarding is streamlined and collaborative. We start with a discovery session to understand your brand, goals, and team structure. From there, we assemble your fractional team, align on strategy, and set up reporting. Most clients are up and running within 2–4 weeks.
How do you handle content creation, especially for brands with many locations?
We develop scalable content systems that ensure brand consistency while allowing for local customization. Our team can handle everything from national campaigns to location-specific content, including photography, video, and social media assets. We also provide tools and templates to empower your local teams.
What marketing results can we expect?
Most clients see measurable gains in local store traffic, online ordering volume, search visibility, and franchisee leads within 90 days of partnership.
Do you help with franchisee recruitment?
Yes. We create and optimize campaigns that consistently attract and convert high-quality franchisee leads at a lower cost-per-lead.
How flexible are your engagements—can we scale up or down as our needs change?
Our model is built for flexibility. You can scale our engagement up or down based on changing business needs. We offer a 30-day termination period, so you’re never locked into a long-term commitment.
How do you price your services for restaurant brands?
H+L deploys a marketing team tailored to each business’s unique needs; hence, the investment level varies based on your needs and scope. Most H+L clients invest in a team that ranges between $12,000 and $20,000 USD per month and choose to partner with H+L over a multi-year period, given the value they are seeing. We’ll work with you to design a solution that fits your goals and budget, with no hidden fees. We also offer project-based pricing.
